Marketing best defined as the science and art of creating and sustaining a mutually beneficial relationship between a brand’s Producer and the end Consumer. As a side note, the Brand can be a product, a service, a person, or an organization, while many times the company owning and marketing the Brand is not the actualContinue reading “The Essence of Marketing”
Category Archives: Marketing Definitions
Marketing, Branding, Brand Management – Definitions Explained
One can find a plethora of definitions of what is Marketing, Branding, Brand Management, or Advertising. Yet many of these are quite confusing and often inaccurate. Most understand marketing as promotional offers, preferably on social media. Some throw in the guerilla element to be cool. The impression one gets is that marketing is about huntingContinue reading “Marketing, Branding, Brand Management – Definitions Explained”