Marketing best defined as the science and art of creating and sustaining a mutually beneficial relationship between a brand’s Producer and the end Consumer. As a side note, the Brand can be a product, a service, a person, or an organization, while many times the company owning and marketing the Brand is not the actualContinue reading “The Essence of Marketing”
Author Archives: Chief Expert
Marketing, Branding, Brand Management – Definitions Explained
One can find a plethora of definitions of what is Marketing, Branding, Brand Management, or Advertising. Yet many of these are quite confusing and often inaccurate. Most understand marketing as promotional offers, preferably on social media. Some throw in the guerilla element to be cool. The impression one gets is that marketing is about huntingContinue reading “Marketing, Branding, Brand Management – Definitions Explained”
WHERE DOES BRAND BUILDING START
Building Your Brand starts with defining WHAT your Brand is. If you yourself can not summarize in few succinct sentences what your brand stands for and what it offers, no one else will. Not your consumers, not your customers, and not your agencies and suppliers. This is the prerequisite for unleashing your brand’s equity. BrandContinue reading “WHERE DOES BRAND BUILDING START”